Simply put, it’s an apparel brand. Think shirt but with her in the middle. We’re a brand that goes all-in when it comes to uplifting and supporting women, women-owned businesses and ideas by women. And, we want to make it as easy as possible for you to do the same. Just put on a SHERT®.

Meet the Founders

These two creative forces met way back in 4th grade, shared lockers in middle school and got in all kinds of trouble together in high school. Fast forward 20 years and here they are creating something that supports what they are both wildly passionate about - lifting up women.

Combining Lauren’s background of apparel and screen-printing with Ashley’s background of brand and marketing - this concept actually feels like a no-brainer.

The original idea of SHERT® was thrown around on a road trip and promptly ignored. Until the itch wouldn’t stop until scratched. We hired a lawyer, drew up paperwork and filed a trademark. Our love for to-do lists got us to where we are now.